EXPRESS, Inc. Signs NBA Super Star Stephen Curry

Stephen Curry Announced as Brand Ambassador for EXPRESS
Basketball player Stephen Curry has been named as the latest face of the clothing store EXPRESS. He will appear in advertisements for their men’s line starting in March 2015. “For me, EXPRESS has always been my go-to, authentic brand that I can relate to personally. I’m excited to be a part of a brand that […]

PR Newswire/Stuart Weitzman

Gisele Bundchen is the New Face of Stuart Weitzman
Stuart Weitmzan have chosen supermodel Gisele Bundchen as the face of their shoe collection for the second time. The brand first worked with Gisele for their Fall 2014 advertising campaign (pictured below). Now the collaboration in reignited for Spring 2015 (pictured above). Gisele appears topless in both advertisements, shot in black and white by photographer […]

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Becky G Modeling for Young & Reckless
Up-and-coming singer and rapper Becky G has modeled for streetwear brand Young & Reckless on a few occasions. Becky is know for her casual tomboyish style. She loves baggy tees, sweatpants, and sneakers. Taking things VERY seriously with @iambeckyg in the new @Valfre x Y&R collection. Grab the "Girls Just Wanna Have Fun" tee now! […]

Loewe Ad Featuring Penelope Cruz Released
Back in November, we reported that actress Penelope Cruz was tapped by Spanish fashion house, Loewe, to be the brand’s newest face. The Loewe ad dropped Tuesday on Loewe.com and Style.com. Cruz expresses her pride to be starring on the Spanish brand’s campaign: “It’s a really, really Spanish brand. It has always taken inspiration from […]

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Taylor Swift’s Pretty Keds Ad
Enough of the glamorous gowns and revenge dressing, Taylor Swift goes for cute in this leaked ad for Keds. Cosmopolitan Philippines first published the photo, firing up a buzz about the singer and the brand releasing another sneaker line.  We’ve seen her in haute couture, and we’ve been impressed. But for her everyday style, we […]

Kanye West Auctions Autographed Sneakers For Hurricane Sandy Relief
Kanye West is gathering good karma! The rapper is auctioning off a pair of his own Nike Air Yeezy II sneakers for charity. The kicks are worn and signed by Kanye himself, so authenticity is guaranteed. West will donate the proceeds to RE/CREATE New York, which will help with the ongoing Hurrican Sandy relief. Kanye […]

Costume Institute Benefit Gala at the Metropolitan Museum  - New York

The Fashion Rumor We Hope Will Come True: Beyonce for H&M!
The Twitterverse has been buzzing with the rumor that pop sensation Beyonce Knowles is set to become the new face of fashion label H&M. Images of Beyonce on the set of a photo shoot in the Bahamas started to swarm the internet since Thursday morning, featuring her wearing a tropical-print bustier sitting on a pink […]

Beck Fronts Saint Laurent Paris’ Spring 2013 Campaign
Saint Laurent Paris, formerly known as Yves Saint Laurent, is going for a younger (or slightly older) demographic ever since it changed its name and logo. The fashion house has also featured musician Tom Burke from Citizens!, which also marks the reign of ex Dior Homme creative director, Hedi Slimane. Kicking off 2013, Slimane brings […]

Adam Levine and Nicki Minaj to Launch Clothing Lines With K-Mart
It finally happened: Nicki Minaj announced her clothing line, which means she’s signed a deal with Sears Holdings and will be bringing her fashion line to Kmart and its affiliate website: ShopYourWay.com. Minaj will not be the only celebrity to work with the retailer, as Maroon 5 frontman, Adam Levine, has also signed up for […]

Newest Loewe Ad Featuring Penelope Cruz Released
Back in November, we reported that actress Penelope Cruz was tapped by Spanish fashion house, Loewe, to be the brand’s newest face.  The Loewe ad dropped Tuesday on Loewe.com and Style.com. Cruz expresses her pride to be starring on the Spanish brand’s campaign: “It’s a really, really Spanish brand. It has always taken inspiration from […]