Lauren Conrad is the spokeswoman for the recently-relaunched John Frieda Beach Blonde hair care collection. John Frieda is bringing back its cult-favorite sea salt spray, which was discontinued in the early 2000s.
The Beach Blonde line is all about texture. The collection can be used to create an entire hair hair regimen, starting with shampoo and conditioner in the shower and ending with the sea salt spray for styling. There is also a Sun Streaks Lightening Spray that helps you get a lighter blonde color through exposure to the sun.
Lauren appears in a series of videos showing fans how to use the John Frieda Beach Blonde products to recreate her hairstyles including her signature side braid look.
One of the nice things about the [sea salt] spray is that it gives it this you this great texture along with a matte finish so your hair doesn’t look oily or greasy.
This product is great because it gives you that texture but it’s very lightweight so it doesn’t actually weigh your hair down…It smells like a vacation. It’s kind of amazing.