Rocawear’s First Fragrance: 9 IX

Free fragrance giveaway below!

Can you imagine a world without Rocawear?

Only 9 years ago if you’d dropped “Rocawear” into a conversation you’d of been met with blank stares. In 1999, Rocawear was founded by Jay-Z and Damon Dash as a menswear offshoot of their label Roc-a Fella Records. The line was quickly snapped up by cutting edge fans who recognized that the urban stylings were mainlining Jay-Z’s baller fashion sense.

Today, Rocawear has expanded into womenswear, childrenswear, jewelry, watches and is one of the best known urban lifestyle brands. Although Jay-Z sold the company last year, he is still actively involved to make sure they keeps it real.

Jay-Z in Rocawear’s 2008 Campaign

Hot off the presses, Rocawear’s expanding yet again into new territory: Announcing 9 IX Rocawear, the new fragrance for men.


From the press release:

9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality. Reflecting the essence of the Rocawear brand, this new fragrance delivers a strong, unique personality. Fresh and seductive, 9IX Rocawear captures the bold masculinity of a man with the confidence to achieve anything, while remaining true to himself.

A contemporary mix of Asian Coriander, Mandarin Zest, and Living Cantaloupe introduces the fragrance with a fresh, sensual top note.

A pulsating rush of Spike Lavender and raw Geranium Leaf with an intense infusion of textural suede gives the fragrance an assured sense of sophistication.

A blend of golden Amber, Musk and rugged Timber wood finishes the fragrance, and exudes a sense of masculinity and ruggedness.

Established in 1999, the name of the fragrance is significant, as Rocawear approaches its 10th anniversary and celebrates an evolution of the brand.


So Jay-Z’s peeps reached out to us to help spread the word about their new baby 9IX. We said we’d promo it with the condition that we had to like it ourselves (we won’t push any ol ish). They agreed and sent us a sample. We sprayed it on a willing male test subject and called over the women in the office to judge.

The first impression is FRESH, CLEAN. Maybe it’s the “mandarin zest” or the “living cantaloupe” (lol) but everyone agreed the scent just floats, unlike some colognes that just land on you (and everyone else around you) like a ton of bricks.

The second impression is SEXY, UNIQUE. The scent is delish but a little mysterious. A lot of men’s fragrances smell very similar to one another. 9IX has got a little extra sumthin-sumthin that is making the ladies here get a little closer in order to figure it out. Pipe tobacco? Leather?

While the girls continue to swarm our now very pleased male test subject, let me tell you about the giveaway that we’ve unanimously decided to promote. We have 5 bottles of 9IX Rocawear, retailling for $50 a pop, to send out to 5 lucky recipients.

How do you win?

Go to the upper right corner of this page. Enter your email in the SUBSCRIBE box.
That’s it! We’ll be holding a drawing on October 15 for 5 winners.

9IX retails for $65 for 3.4oz and $50 for the 1.7oz. If you want to pick it up now, follow our male test subject to Macys.

Jay Z Brands

About Jay Z

Shawn Corey Carter (born December 4, 1969), known by his stage name Jay Z (formerly Jay-Z), is an American rapper, record producer, and entrepreneur. He is one of the most financially successful hip hop artists and entrepreneurs in America. In 2014, Forbes estimated Jay Z’s net worth at nearly $520 million. He is one of the world’s best-selling artists of all time, having sold more than 100 million records, while receiving 21 Grammy Awards for his musical work, and numerous additional nominations. Consistently ranked as one of the greatest rappers ever, he was ranked number one by MTV in their list of The Greatest MCs of All-Time in 2006. Three of his albums, Reasonable Doubt (1996), The Blueprint (2001), and The Black Album (2003), are considered landmarks in the genre with all of them featured in Rolling Stone‍ ’​s list of the 500 greatest albums of all time.

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