On April 22nd, those who care about and appreciate the Earth’s natural environment will show their love for our planet in a number of ways. Since 1970, participants in the day of environmental consciousness and celebration have held teach-ins and conferences, given speeches, worked to reduce their environmental impacts and carbon footprints, and worked to make the day itself a sustainable annual event. Such global causes, of course, often draw celebrity interest.
This year, the rapper Pharrell Williams is lending the power of his name and reputation to Earth Day. And he is teaming up with the skin care company Kiehl’s to do it. In order to celebrate Earth Day, raise awareness about sustainable products, and encourage recycling – Pharrell has designed a limited edition tote bag that will be sold in Kiehl’s stores. The bags are made out of bionic yarn fabric. Furthermore, a total of nine recycled plastic bottles are used to make these totes. The exterior of the tote features the silhouettes of plastic bottles in reds, yellow, and purple, all against a black field.
In order to obtain one of these limited edition totes, shoppers must be members of the Kiehl’s “Recycle and Be Rewarded” program. Members of this program return their empty Kiehl’s tubes, jars, and bottles to their local stores so that the containers can be recycled.
This is not the only collaboration between Pharrell and Kiehl’s. In fact, the musician has also worked with the skin care company in order to create specific skin care products such as the Acai Damage-Protecting Toning Mist. (Profits from this product benefit the Rainforest Alliance.)
We applaud Pharrell Williams and Kiehl’s for their efforts to promote environmental consciousness and sustainable practices. And, of course, we thank them for their efforts to keep us moisturized and beautiful!