That’s Rocawear And These Are Our Editor’s Picks!
Summer is here and our friends at Rocawear launched the brand’s newest campaign now, bringing Rocawear closer to the masses.  Great news for us, Ladies, because if you’ve been thinking that Rocawear is a total urban and hip hop clothing brand, this year it’s moving closer to the mainstream. Jay-Z, owner of Rocawear stated: “We […]

Rocawear Blueprint Pendant Necklace 18

Rocawear Freshest Faces: Trey Songz and Melanie Fiona!
Jay-Z’s Rocawear clothing line has chosen two fresh faces to represent the brand for its NEXT ON Campaign, and they are the awesome Trey Songz and the beautiful Melanie Fiona.  The two were chosen because of their strong R&B roots while expanding their music to the whole wide world in so many different levels. As […]


CelebrityClothingLine Giveaway: 9IX Rocawear Gold Limited Edition
Time for another giveaway here on! Remember the last time we gave away Jay-Z’s Rocawear 9IX fragrance? Well to those of you who haven’t gotten the chance to win yet, here’s another one, only better. Elizabeth Arden, Rocawear’s fragrance partner, is sponsoring a giveaway of 9IX Rocawear Gold Limited Edition for readers! It’s […]

Jay-Z’s Upcoming Tour Feat. Ciara: Tickets Available TODAY!
This has to be the busiest summer for the Carters.  Wifey Beyoncé is off doin’ her thing around the world, while her husband, Jay-Z,  is  alson busy preparing his return to the stages for 5 special shows in Chicago, Las Vegas, Atlanta and the Mohegan Sun Arena in Uncasville, CT.  So if you’re a die-hard […]


Personalized Gift From Rocawear 9IX and GQ
Giving a personalized watch is so last year.  This year, you can give your loved one a bottle of Jay Z’s  Rocawear 9IX personalized perfume. It’s easy, just come down to Macy’s Herald Square on Friday, December 12, 2008 and you will be eligible to receive a complimentary bottle engraving with any purchase of Rocawear […]


Rocawear Slapped With Lawsuit
Remember the Rocawear “I Will Not Lose” Campaign, featuring the baby-faced Chris Brown?  How could one forget, anyway.  Well, the reason we ask is that we’ve heard some news about Jay-Z and Iconix Brand Group who are served with a lawsuit for using the memorable “I Will Not Lose” slogan in Rocawear Campaigns. Allhiphop reports […]

9 IX Rocawear: Celebrity Designer Jay-Z grinding it out
9 IX Rocawear, celeb designer Jay-Z’s first fragrance for men, is now on finer department store shelves. Here’s Rocawear’s new ad. Look for: How to pronounce “9 IX” Hot girls showering, rolling around in bed Jay-Z’s voiceover It’s pronounced “Ninety-Nine”… I wouldn’t have guessed that. Check out the Free Rocawear giveaway below ROCAWEAR SPONSORED GIVEAWAY […]

jay-z rocawear campaign

Rocawear’s First Fragrance: 9 IX
Free fragrance giveaway below! Can you imagine a world without Rocawear? Only 9 years ago if you’d dropped “Rocawear” into a conversation you’d of been met with blank stares. In 1999, Rocawear was founded by Jay-Z and Damon Dash as a menswear offshoot of their label Roc-a Fella Records. The line was quickly snapped up […]


New Roc Climber Boots from Rocawear!
Jay-z is at it again.  No, we don’t mean wearing sunglasses 24/7.  We’re talking about adding crazy cool stuff to his Rocawear fashion line.  The newest addition is the Roc Climber Boots, which are buzzed to be the newest rivals to the classic Timberland’s Boots. The Roc Climber Boots are made from genuine leather materials, […]


Jay-Z, The Artful Dodger
Jay-Z was not celebrating his artful ways of dodging the paps.  There’s so much going on in September when it comes to fashion and we just realized that we haven’t posted anything about Jay-Z’s Artful Dodger Collection.  He was actually celebrating THAT. Jay-Z claimed that his Artful Dodger Collection is indeed “the alternative to everything […]

Heart of city exclusive clothing

Jay-Z Launches Exclusive Clothing For Rocawear Heart of the City Tour
Jay-Z wrote about the launch of exclusive clothing for his “Heart of the City Tour” on his personal Myspace blog. You can pre-order the exclusive Rocawear branded clothing by clicking here. Here is the statement from the man himself: “Rocawear launches new website capturing every aspect of the Heart of The City Tour. The hottest […]

Jay-Z launching Bella Roc
Jay-Z is launching a sister line for Rocawear called Bella Roc. This new limited-edition women’s line is targeted towards the grown and sexy older (25-45 year old) hip-hop generation. Bella Roc is a premium brand and much pricier than Rocawear with pieces ranging from $125- $4000. I’m a fan of Rocawear and I expect this new line will […]

Rocawear Fragrance Coming Soon
Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products. Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture […]

Jay-Z’s Rocawear Controversial ‘I Will Not Lose’ Campaign
Rocawear’s “I Will Not Lose” campaign with a theme of overcoming adversity, has sparked a legal controversy. The campaign has featured the family of Sean Bell who was shot dead by New York police the night before his wedding while unarmed. The police who shot him are currently on trial and the ads ran the […]