Russell Simmons Glamming Up SpongeBob


Ready? Ok.

Just as we thought Russell Simmons were crazy enough when he launched the Hello Kitty Jewelry a while back, now the Simmons Jewelry Company decided to create a collection of fine jewelry and watches inspired by SpongeBob Square Pants, in honor of the character’s 10th Anniversary. Well, the Simmons are pretty eccentric that way.  The main jewelry they’re showcasing is this exclusive 12 carat diamond-encrusted pendant.


This pendant contains a total of 12 carats of white, yellow, red and blue diamonds, set in 18 carat yellow and white gold.  And it’s not Russell Simmons if he does not try to do some good with his creations, this pendant is going to be auctioned off to benefit the Diamond Empowerment Fund.  We’ve told you about this once, remember?  Where Russell created the green beads bracelet?

If you’re really interested in purchasing the collection (which will be available for men and women), it will be debuted during the 2009 Sundance Film Festival in Park City, Utah and will be available by Fall 2009.  Prices range from $150 to $75,000.

See more of Russell Simmons creations.

Russell Simmons Brands

About Russell Simmons

Russell Wendell Simmons (born October 4, 1957) is an American business magnate. He cofounded the hip-hop music label Def Jam and created the clothing fashion lines Phat Farm, Argyleculture, and American Classics. Married to Samantha Simmons of East Providence RI, Simmons has been described as the third richest figure in hip hop, having a net-worth estimate of $340 million in 2011.

4 thoughts on “Russell Simmons Glamming Up SpongeBob

  1. shut up u hatin as perpetrator u hatin on russel because he made a necklace for people to wear get some balls and shut up if u had nothin good to say keep ya hands on the mouse and not the keyboard ya feell me. ME i like the necklace russ get it how u live it. dis comment is for someone^^^^^^^^ yea look above my comment see em. dont criticize because he made it small.

    get at me THEKID

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