Rocawear Fragrance Coming Soon

Rocawear and Elizabeth Arden are teaming up to create not only a men’s and women’s fragrance, but an entire line of cosmetics and skin care products.
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Jay-Z stated that “We are excited to partner with an industry giant such as Elizabeth Arden. The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”   Elizabeth Arden is also behind the celebrity fragrances of Britney Spears, Mariah Carey and Hilary Duff. The Rocawear fragrance does not have a set release date yet, but it will be launching sometime in 2008.    

Jay Z Brands

About Jay Z

Shawn Corey Carter (born December 4, 1969), known by his stage name Jay Z (formerly Jay-Z), is an American rapper, record producer, and entrepreneur. He is one of the most financially successful hip hop artists and entrepreneurs in America. In 2014, Forbes estimated Jay Z’s net worth at nearly $520 million. He is one of the world’s best-selling artists of all time, having sold more than 100 million records, while receiving 21 Grammy Awards for his musical work, and numerous additional nominations. Consistently ranked as one of the greatest rappers ever, he was ranked number one by MTV in their list of The Greatest MCs of All-Time in 2006. Three of his albums, Reasonable Doubt (1996), The Blueprint (2001), and The Black Album (2003), are considered landmarks in the genre with all of them featured in Rolling Stone‍ ’​s list of the 500 greatest albums of all time.

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