Image via WWD
It’s not just Jay-Z, Kanye West and Rihanna, but WWD reports that heiress Paris Hilton also inked a deal with Parlux Fragrances Inc. and launched her newest and sixth scent titled “Siren”. Neil Katz, chairman and chief executive officer of Parlux said that Paris Hilton’s fragrance business remains strong despite the tough times in the fragrance biz.
“We don’t know how serious the economic downturn is. The recession, as it affects retail sales overall, is impairing our ability to predict whether or not the businesses will be maintained.”
Katz also praised Hilton’s business savvy.
“She’s head and shoulders above so many other celebrities because of her connection with consumers, but also her connection with the paparazzi. They appreciate that she takes the time to answer their questions, and pose for them. Paris understands the role they play in her business.”
The fragrance itself has top notes of juici mandarin, apricot nectar and frangipani. The heart is honeysuckle, coconut orchid and water lily. The drydowns are vanilla beans, sandalwood and creamy musk. Siren will be available in 1.7 oz. and 3.4 oz., priced at $45 and $55, respectively, in eau de parfum form. There will also be a body lotion in 6.7 oz. package for $28.
If you want to complete your Paris Hilton Fragrance collection, you can find them at Makeup.com today!
Check out Paris Hilton’s Fashion Collection.