Paris Hilton Launches “Siren” Fragrance


Image via WWD

It’s not just Jay-Z, Kanye West and Rihanna, but WWD reports that heiress Paris Hilton also inked a deal with Parlux Fragrances Inc. and launched her newest and sixth scent titled “Siren”. Neil Katz, chairman and chief executive officer of Parlux said that Paris Hilton’s fragrance business remains strong despite the tough times in the fragrance biz.

“We don’t know how serious the economic downturn is. The recession, as it affects retail sales overall, is impairing our ability to predict whether or not the businesses will be maintained.”

Katz also praised Hilton’s business savvy.

“She’s head and shoulders above so many other celebrities because of her connection with consumers, but also her connection with the paparazzi. They appreciate that she takes the time to answer their questions, and pose for them. Paris understands the role they play in her business.”

The fragrance itself has top notes of juici mandarin, apricot nectar and frangipani. The heart is honeysuckle, coconut orchid and water lily. The drydowns are vanilla beans, sandalwood and creamy musk. Siren will be available in 1.7 oz. and 3.4 oz., priced at $45 and $55, respectively, in eau de parfum form. There will also be a body lotion in 6.7 oz. package for $28.

If you want to complete your Paris Hilton Fragrance collection, you can find them at today!

Check out Paris Hilton’s Fashion Collection.

Paris Hilton Brands

About Paris Hilton

Paris Whitney Hilton (born February 17, 1981) is an American socialite, television personality, model, actress, singer, DJ and author. She is the great-granddaughter of Conrad Hilton, the founder of Hilton Hotels. Born in New York City and raised there and in Beverly Hills, California, Hilton began her modeling career as a teenager when she signed with Donald Trump’s agency, Trump Model Management. Her lifestyle and rumored short-lived relationships made her a feature of entertainment news, and Hilton was proclaim “New York’s leading It Girl” in 2001. In 2003, a sex tape with Hilton and her then-boyfriend Rick Salomon, later released as 1 Night in Paris, was made public. Released only three weeks before the premiere of the reality television series The Simple Life, in which she starred alongside her long-time friend Nicole Richie, the sex tape became a media sensation. The Simple Life continued for five seasons and gave both women international recognition.

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