Mariah Carey Launches “Forever” Fragrance

Mariah Carey Forever Perfume Ad

If you find the ad for Mariah Carey’s newest fragrance rather creepy, it might be the excessive photoshop work.  Aside from that, we’ve loved Mrs. Cannon’s prior fragrances: “M by Mariah Carey” and “Luscious Pink” as they are really great. Her third and newest fragrance, “Forever” is supposed to be as great, as WWD reported that Mariah collaborated with perfumer, Olivier Gillotin of Givaudan. The fragrance consists of neroli, lotus blossom and dewy green apple top; tuberose and gardenia as the heart and the drydowns are white musk and exotic wood. CelebrityClothingLine’s verdict: great for evenings.

Mariah Carey gushed about her newest fragrance:

“I am in a wonderful place right now, surrounded by all the things I love, and Forever captures this moment in time.”

Ron Rolleston, executive VP for global fragrance marketing at Elizabeth Arden also sees “Forever” fragrance as a manifestation of Mariah’s own true happiness:

“Mariah’s happily married, has a movie coming out in November, which already did well at Sundance, and she is releasing a new album in September. She’s got a lot of joy and optimism in her life right now, and we wanted to express that in a fragrance.”

The range includes eau de parfum in three sizes — 1 oz. for $42, 1.7 oz. for $55 and 3.3 oz. for $65. There’s also a 0.5-oz. parfum, $250, and a 6.8-oz. body lotion, $28. Major department stores will be carrying Mariah Carey’s “Forever” fragrance, including Macy’s, Dillard’s and Belk’s. Watch out for it as it comes out this September.

Find Mariah Carey’s Fragrances at!

Mariah Carey Brands

About Mariah Carey

Mariah Carey (born March 27, 1969 or 1970) is an American singer, songwriter, record producer, and occasional actress. She rose to prominence after releasing her self-titled debut studio album Mariah Carey in 1990; it went multiplatinum and spawned four consecutive number one singles on the U.S. Billboard Hot 100 chart. Under the guidance of Columbia Records executive and later husband Tommy Mottola, Carey continued booking success with followup albums Emotions (1991), Music Box (1993), and Merry Christmas (1994), and was established as Columbia’s highest-selling act. Daydream (1995) made music history when its second single “One Sweet Day”, a duet with Boyz II Men, spent a record sixteen weeks on top of the Billboard Hot 100, and it remains the longest-running number-one song in U.S. chart history. During the recording of the album, Carey began to deviate from her R&B and pop beginnings and slowly traversed into hip hop. This musical change became evident with the release of Butterfly (1997), at which time Carey had separated from Mottola.

5 thoughts on “Mariah Carey Launches “Forever” Fragrance

  1. hi i am a customer who loves all of mariah careys fragrances, im probably one of the first to try her new one (Forever) i bought a bottle of her luscious pink fragrance and it had a sample of her new fragrance forever with it. It also had a card with it that send in proof of purchase and recieve a silver slouch bag free!!! well i did all that and still have not recieved the bag. i sent in my reciept as well as the card more than a month ago. can you please help me find out what the hold up, if any, is. there is no phone number listed on the card, nor a email address you can send correspond to. i would really appreciate your help. i googled for a website that had her new fragrance on and this is the one that i found, so hopefully you can help. if not please lead me to someone who can. thank you, amy stauch

  2. i also purchased the new mariah carey luscious pink fragrance and it also included the sample and a card to send in for the silver slouch bag which i also sent in with my reciet over a month ago and still have not received anythng plz respond if u have any info on this

  3. I also Purchased 2 bottles of Luscious Pink and sent in my reciept card as the card asked back in May and have yet to see any sign of the Silver Slouch Bag that was offered?????I'm pretty disappointed thatit has been 4 months and heard nothing…..please let me know whats happening.

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