It’s been quite a while since we last talked about Gwen Stefani’s Harajuku Lovers quintet fragrances, and today is the right time, because in fall there will be a limited edition change of clothes for the teeny tiny characters.
Gwen Stefani loves the dolls, of course, and here’s what she said when the first edition was launched.
“I think [the appeal is] twofold, I think people really connect with these adorable little dolls. I know every time I look at the dolls, I can’t help but smile. Second, the fragrances are really great — extremely fresh and very wearable.”
The limited edition Harajuku Lovers fragrances will feature the dolls all bundled up in winter clothes, in tune with the Snow Bunnies theme.
Gwen Stefani is most excited about this.
“We brainstormed lots of ideas, but Snow Bunnies just felt and looked right, since it was coming out during the winter season. I loved the idea of the girls going skiing, snowboarding, sledding and having hot chocolate. Every season we create new versions of the girls, so you’ll always see lots of changes over time. One of my favorite things about this collection is that the possibilities are endless. The Harajuku Girls can go anywhere and be and do anything. We are always developing new artwork and graphics. The brand has an underlying sense of fun and whimsy and a Pop Art sensibility that is always evolving. Harajuku Lovers is like a never-ending art project!”
Despite the new package, the scents of G, Love, Lil’ Angel, Music and Baby will remain the same. Carlos Timiraos, group vice president of global marketing for celebrity brands at Coty Prestige adds:
“The packaging was a big part of the line’s success — people were buying and collecting them all. Rather than introduce another five scents, we decided to play around with clothes — there is a lot of territory to be mined there.”
As if the perfumes, the clothing line and the shoes aren’t enough, turns out that Gwen Stefani is planning another Harajuku project. She said that she’s working on a new costume and sterling silver jewelry line for Harajuku Lovers, on her off days from touring with her band, No Doubt.The Special edition Snow Bunnies will be priced at $30 per 10-ml and will be available in September.
If you can’t wait for the Snow Bunnies, you can get the existing Harajuku Lovers scents at HSN.com. In fact, there’s a couple of special promos: get free Harajuku Lovers .33oz Love EDT with the purchase of Harajuku Lovers 1oz Love Eau de Toilette for only $45.00!