Avril Lavigne Will be Rocking Out to Her New Fragrance with Proctor & Gamble

Avril Lavigne Launches Fragrance with Proctle Gamble

Avril Lavigne is set to launch her own fragrance in the second semester of 2009. She confirmed with WWD that she has signed a deal with Proctor & Gamble Prestige Product’s division to create a perfume scent targeting her teen fan base.

Avril said the following about her collaboration with Proctor & Gamble:

“I am pleased to be working with Procter & Gamble on releasing my first fragrance. Creating this fragrance is a fun process and I am looking forward to sharing it with everyone.”

P&G Global Marketing Director Heike Hindenlang told press:

“Young teenage girls really aspire to Avril and love everything about her. We think we can reach out to new consumers with her scents. It’s about finding which brands appeal to young consumers and [which] fashion and celebrities that resonant with them.”

How many are waiting on the new Avril scent?

Avril Lavigne Brands

About Avril Lavigne

Avril Ramona Lavigne (born 27 September 1984) is a Canadian singer and songwriter. She was born in Belleville, Ontario, and spent most of her youth in the town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more than $2 million. In 2002, when she was 17 years old, Lavigne entered the music industry with her debut album Let Go, becoming one of the most popular pop punk artists, a reason she earned her reputation of a “skater punk” persona and “pop punk princess”. Since her professional debut she has sold more than 30 million albums and over 50 million singles worldwide.

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