Taylor Swift Collaborates With Keds!

Country star Taylor Swift is the epitome of ‘sugar and spice and all things nice,’ and sneaker giant Keds apparently noticed that. The company tapped the country singer-songwriter to do a collection together, as they finally agreed upon a multi-year deal.

Rick Blackshaw, Keds Brand president stated:

“Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something. Keds resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”

Keds will also encourage young women to share their stories of strength, creating a global community of brave girls who inspire and motivate each other to live their lives to the fullest via the brand’s multimedia campaign. There will be scholarship opportunities, social media initiatives, video content, and limited-edition products for girls.

We think Keds picked the right star. How about you?

Taylor Swift Brands

About Taylor Swift

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee, at the age of 14 to pursue a career in country music. She signed with the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift’s self-titled debut album in 2006 established her as a country music star. Her third single, “Our Song,” made her the youngest person to single-handedly write and perform a number-one song on the Hot Country Songs chart. She received a Best New Artist nomination at the 2008 Grammy Awards.

Leave a Reply

Your email address will not be published. Required fields are marked *