J.Lo wouldn’t be the first celebrity to have launched a fashion line under her name. The Kardashian sisters, Lauren Conrad, Beyonce and Rachel Zoe are just a few of the recent big name brand makers to have launched their own collection of fashionable apparel. This September, the American Idol judge will unveil her collaboration with Kohl’s on The Jennifer Lopez Collection.
The full lookbook has been released and we are just stunned by some of the pieces featured, despite the fact that this is J. Lo’s first work with the esteemed brand. Marked as her first for Kohl’s, The Jennifer Lopez Collection was also designed with the help of renowned designer Tommy Hilfiger. It features affordable versions of her signature body-conscious look, with fitted waists, plunging wrap tops and Seventies-inspired pantsuits – perfect for post-recession fashionistas who don’t want to give up style.
The Jennifer Lopez Collection is a far cry from Sweetface, the unsuccessful brand that J. Lo developed with Andy Hilfiger way back in 2001. Sweetface featured a street wear style defined by denim and even a junior clothing line, but its last collection was in 2009 before disappearing due to a diminishing market for high-end brands.
The collection that the The Back-Up Plan star has developed is far more classy and elegant. A said, hushed palette of creams, golds and taupe is meant for style variations, while faux fur and sequin embroidery add a plushy feel. Chic accessories like thigh-high suede boots and platform wedges, as well as slouchy handbags and luxurious costume jewelry make up the rest of the line.
While Lopez was disappointed with Sweetface’s demise, she admitted that it taught her lessons that she is bringing to The Jennifer Lopez Collection, not just the value of affordable fashion during an economically trying period in the United States, but hands-on design experience that she has brought to bear on this collection.