Emma Watson and People Tree

There are a number of clothing collections such as Two Star Dog, Blue Fish, and Bloe Canoe that have been using sustainable, organic materials for decades. But only recently has this sort of fabrication begun to achieve celebrity status. Stella McCartney is known for using green and cruelty-free fabrics and materials in her clothing lines. Livia Firth — Colin’s wife — is also known for appearing on the red carpet wearing ecologically responsible gowns. Now there is a new face on the scene of eco-luxury. And the fresh face is that of Emma Watson.

Emma and People Tree have recently released a video showing off the latest duds that the company has produced. The video is shot in sunny fields with spires of yellow and green plants flowing in the breeze. Dresses and tunics hang from trees and dance in the wind. The patterns include gingham, checks, florals, and even polka-dots. In addition to being set in nature, these articles of clothing have also been made out of fabrics that are made with nature in mind. Fabrics include hand-woven, fair trade cotton and silk as well as organic materials.

In addition to repping the line and appearing in People Tree ad campaigns, Emma was also involved in forming the silhouettes of the garments. In a recent interview Emma discussed the process of trying on each piece in the spring/summer line and working to get the fits just right. After doing this, she traveled to Bangladesh to meet the people who make the clothing for People Tree and witness the fabrication process. “It was an incredible and life-changing experience — I really wish everyone had the chance to see the difference Fair Trade makes with their own eyes.” She went on to say that “…it’s a small miracle that we as consumers can participate in a process that is keeping skills and communities alive and helping them to prosper.”

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