There are dozens of ways to define Mary Kate and Ashley Olsen: child stars, tabloid darlings, fashionistas, entrepreneurs, anorexic…The list goes on and on. While some of these labels may be drummed up, unfair, or even unkind, there is one label that the twins wear with pride. That label is their own fashion label, The Row, which will soon include handbags. The Olsen twins also indicate that the future expansion of the line will likely include footwear. This news came directly from Mary Kate and Ashley Olsen during this week’s Women’s Wear Daily CEO Summit.
Handbags and shoes will not be the first accessories groupings in The Row. In fact, eyewear has been an important part of the line. It stands to argue that the shoes and handbags that will be added to the line will have the same sort of chic irreverence. The website for The Row currently includes videos that are detailed with snarly objects such as a Venus fly trap and a pet scorpion. Another page shows one of the dresses from the line laid out on a table, an ashtray with smoldering butts casually placed on top of the garment. The Olsens have unapologetically used leather and fur in their line in past and current collections, so it also stands to reason that these materials will be used in their handbag and shoe designs.
The Row is, in fact, one of three lines that the Olsen twins own and oversee. The other two are Olsenboyle, which is available at J. C. Penney, and Elizabeth and James, which expanded its scope by incorporating denim into the line earlier this year. As such, despite all of the tabloids and all of the hype, it has become clear that these fashionista sisters can fairly be tagged as savvy business women.