After securing an exclusive distribution deal with Macy’s last month, Sean ‘Diddy’ Combs leaked information that his clothing brand, “Sean John” will be launching its own bedding collection. Produced by Revman International which has taken care of the home lines for Tommy Bahama, Tommy Hilfiger and Michael Kors, Sean John’s bedding is promised to be a reflection of Diddy’s true style and taste.
About his upcoming bedding line, the hip-hop mogul commented:
“We’re thrilled to introduce these items and to have this amazing partnership with Revman as part of our strategy to develop our overall lifestyle brand under the Sean Jean label. Having their expertise in production and sales coupled with Sean Johns’s fashion aesthetic essentially guarantees us success.”
For the first three bedding lines, Diddy named the collections Ciroc, Saville Row and Alpine. The three names are reflections of Diddy’s high taste in life: Ciroc as his signature drink, Saville Row as to where hie gets his fine suits in England and Alpine, where he goes for vacations. Will the collections live up to their prestigious names? Maybe, because the beds will have masculine shades of grays, blues, browns and plum, made from cotton sateen sheets. Sean John bedding’s mini comforter sets will retail for $250.
Get your Sean John bedding stuff to warm up in the coming Fall 2010, as the line will be officially released in Macy’s stores in October.