Sean John Exclusive Deal With Macy’s: It’s On!

Diddy goes exclusive with Macys for Sean John

We seriously don’t know whether this is a great move or a suicidal one.  P. Diddy just announced yesterday that his clothing line, Sean John, will only be available at Macy’s and Macys.com starting with the release of their Spring 2011 collection.  But in a way, it is an admirable achievement, considering Diddy’s past with Macy’s:

“This is really full circle for me. I started working at Macy’s when I was 16 in the New Rochelle [N.Y.] mall. I remember so vividly selling ties and dress shirts and belts and ringing them up. And now, I’m further building my relationship with Macy’s.”

The past might be sweet, but the future is even sweeter.  Diddy and co. started the relationship with Macy’s 11 years ago and the support Sean John received from Macy’s has been tremendous.  Diddy thinks it’s the right time to take the Sean John-Macy’s relationship to the next level.  However positive this is, the following statement from Diddy might surprise some urban streetwear fans:

“We are finally getting people to not put us in the urban box. This is an affirmation of that hard work. We are becoming a more contemporary brand.”

Will ‘out of the urban box’ work for Sean John?  Share your thoughts with us, readers!  Meanwhile, DrJays still holds Sean John collections and you won’t have to wait until 2011 to get the Diddy swagger.  Here are our picks:

Sean John Ombre Vneck Tee, was $68now $41.99

Sean John Cowl Black Top, was $49, now $26.99

P. Diddy Brands

About P. Diddy

Sean John Combs (born November 4, 1969), also known by his stage names Puff Daddy, Diddy, and P. Diddy, is an American rap singer, record producer, actor, and entrepreneur. Combs was born in Harlem and grew up in Mount Vernon, New York. He worked as a talent director at Uptown Records before founding Bad Boy Records in 1993. He signed The Notorious B.I.G. and profited from the success of the artists he signed. He released his debut album No Way Out in 1997, which has been certified seven times platinum and was followed by successful albums such as Forever (1999), The Saga Continues… (2001) and Press Play (2006). In 2009 Combs formed the musical group Diddy – Dirty Money and released the critically well-reviewed and commercially successful album Last Train to Paris (2009).

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