Ladies, your prayers have been answered: Nelly is now the underwear spokesmodel for Sean John.
The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles…The Sean John Underwear, Sleepwear and Loungewear collection includes the core silhouettes as well as signature styles in luxury fabrics and is available at Macy’s and better department and specialty stores nationwide.
Nelly said “I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”
Nelly’s got his own very successful womenswear line called Apple Bottoms.
Calvin Klein had a recent marketing splash using soccer star David Beckham in his skivvies that went over VERY well.
Apple Bottoms by Nelly
Vokal by Nelly
Cornell Iral Haynes, Jr. (born November 2, 1974), better known by his stage name, Nelly, is an American rapper, singer, songwriter, entrepreneur, investor and occasional actor from St. Louis, Missouri. Nelly embarked on his music career with Southern hip hop group St. Lunatics, in 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in the year 2000, with his debut album Country Grammar, of which the title-track was a top ten hit. The album debuted at number three on the Billboard 200 and went on to peak at number one. Country Grammar is Nelly’s best-selling album to date, selling over 8.4 million copies in the United States. His following album Nellyville, produced the number-one hits “Hot in Herre” and “Dilemma” (featuring Kelly Rowland). Other singles included “Work It” (featuring Justin Timberlake), “Air Force Ones” (featuring Murphy Lee and St. Lunatics), “Pimp Juice” and “#1”.
P. Diddy Brands
Sean John by P. Diddy
Men's Clothing, Men's Furnishings
Sean John Unforgivable by P. Diddy
Sean John Unforgivable Woman by P. Diddy
Sean John 3AM by P. Diddy
Sean John I Am King by P. Diddy
About P. Diddy
Sean John Combs (born November 4, 1969), also known by his stage names Puff Daddy, Diddy, and P. Diddy, is an American rap singer, record producer, actor, and entrepreneur. Combs was born in Harlem and grew up in Mount Vernon, New York. He worked as a talent director at Uptown Records before founding Bad Boy Records in 1993. He signed The Notorious B.I.G. and profited from the success of the artists he signed. He released his debut album No Way Out in 1997, which has been certified seven times platinum and was followed by successful albums such as Forever (1999), The Saga Continues… (2001) and Press Play (2006). In 2009 Combs formed the musical group Diddy – Dirty Money and released the critically well-reviewed and commercially successful album Last Train to Paris (2009).