Lauren Conrad is many things. Her resume includes numerous titles including fashion designer, author, and television personality. Now, it seems that she is attempting to add another feather to her cap full of combined experience. Her most recent endeavor has been the development of a website full of beauty tips. This all comes after news in February that MTV decided not to air Lauren’s latest reality show. The show, sources indicated, focused on Lauren’s fashion line and her work in the fashion industry.
Despite that failure, it seems that Lauren is truly energized about her new project. In a recent press release, Lauren said, “Our goal with The Beauty Department is to provide girls and young women with a basic how-to of simplified versions of popular trends and styles that they can recreate themselves.” While Conrad will be featured in a number of how-to photo reels, she also has a team of experts that are helping her with advice and web content. Kristin Ess, for example, is one of the team members. Ms. Ess has been Lauren’s hair stylist for many years. Amy Nadine, Lauren’s makeup artist is also on the team.
Apparently, the idea for this website was inspired by Lauren’s own history of beauty mishaps. “Growing up, I never really learned how to do my hair and makeup correctly,” said Lauren in a recent release to the press, “and the results weren’t always great.” The Beauty Department currently has how-to guides for vintage-inspired hair styles and ombre manicures. Reports indicate that the site will also start to offer advice on skin care, skin health, and beauty-related trends.
One of the features of the site is that it offers assistance to girls and women who need some advice. Visitors to the site can email Lauren and her team with beauty-related questions and they will try to respond with suggestions.