Kimora Lee Simmons Got a New Gig!

Everybody please congratulate Kimora Lee Simmons for her newest venture: as
president and creative director of, a Manhattan Beach – California-based company, a division of Intelligent Beauty. Looks like this has been going on for a while before it’s even announced as we heard that the post was created for her from the outset of the company’s launch in March 2010.

Kimora said:

“I can’t even remember my official first day in the office, but I feel like this has been months in the making. We [she and Intelligent Beauty co-founders Adam Goldenberg and Don Ressler] have been talking about this for a very long time.”

Kimora Lee Simmons is also an investor in, a members-only website that enables customers to purchase its in-house brand of shoes, bags, sunglasses and denim for $39.95 per item and free shipping.

In case you’re curious, every piece in is curated by a team of fashion consultants led by Jessica Paster, a celebrity stylist. The next brand expansion would be coustume jewelry which will be launched in October, so it’s got almost everything!

JustFab’s Don Ressler stated:

“We knew from the beginning that we wanted to have a fashion icon, not just a celebrity face, as our president and creative director, and we always had Kimora in mind because she brings her experience as a model, designer and personality to the table. The fact that she has her own followers enhances our model of creating a trusted and interactive relationship with customers.”

About her availability to her fans, Kimora comments:

“My fans know that I’m real and that they can reach me anytime. I want the JustFab community to know that too. That’s really me giving fashion tips, talking to them in the ads, answering their questions, wearing the product. But that’s what I love about this new world of social commerce. It’s constantly changing and you have to keep up.”

From all of us at, a heartfelt congratulations to Kimora, we’re proud of you girl!

Kimora Lee Simmons Brands

About Kimora Lee Simmons

Kimora Lee Simmons (née Perkins; born May 4, 1975) is an American former fashion model and fashion designer. She took over Baby Phat after Russell Simmons and was CEO/Creative Director through 2010.

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