Everybody please congratulate Kimora Lee Simmons for her newest venture: as
president and creative director of JustFab.com, a Manhattan Beach – California-based company, a division of Intelligent Beauty. Looks like this has been going on for a while before it’s even announced as we heard that the post was created for her from the outset of the company’s launch in March 2010.
“I can’t even remember my official first day in the office, but I feel like this has been months in the making. We [she and Intelligent Beauty co-founders Adam Goldenberg and Don Ressler] have been talking about this for a very long time.”
Kimora Lee Simmons is also an investor in JustFab.com, a members-only website that enables customers to purchase its in-house brand of shoes, bags, sunglasses and denim for $39.95 per item and free shipping.
In case you’re curious, every piece in JustFab.com is curated by a team of fashion consultants led by Jessica Paster, a celebrity stylist. The next brand expansion would be coustume jewelry which will be launched in October, so it’s got almost everything!
JustFab’s Don Ressler stated:
“We knew from the beginning that we wanted to have a fashion icon, not just a celebrity face, as our president and creative director, and we always had Kimora in mind because she brings her experience as a model, designer and personality to the table. The fact that she has her own followers enhances our model of creating a trusted and interactive relationship with customers.”
About her availability to her fans, Kimora comments:
“My fans know that I’m real and that they can reach me anytime. I want the JustFab community to know that too. That’s really me giving fashion tips, talking to them in the ads, answering their questions, wearing the product. But that’s what I love about this new world of social commerce. It’s constantly changing and you have to keep up.”
From all of us at CelebrityClothingLine.com, a heartfelt congratulations to Kimora, we’re proud of you girl!