Keeping an Eye On the Olsen Twins

It seems that every week there is news about the Olsen Twins’ ever expanding fashion empire. Well, in this case, there is actually big news one week after the last. Last week we reported about the twins’ new online shopping experience and t-shirt line. This week, we’ve got even more information. Guess what the blonde beauties are up to now? Give up? Frames!

As part of their label Elizabeth and James, Mary Kate and Ashley Olsen will begin to sell optical frames. The collection, which will include a total of 13 styles of frames, will be available in select stores this June. So far, we know that they will be sold in New York at Devonshire Optical and in Los Angeles at Dan Deutsch Optical Outloook. Of course, if the frames become the new hot item in the world of geek chic, then we bet they will show up in many other stores as well.

And “geek chic” is an important word for this collection. The Olsen Twins have not shied away from thick black frames and thoroughly bookish silhouettes. There is one pair of round frames that is positively Harry Potter-esque. The frames, all of which are named after streets in New York City, will retail from $155 to $265 in price.

In a recent release, Ashley Olsen said, “The design aesthetic in the optical collection is a true reflection of ‘Elizabeth and James’ essence.” She went on to describe the new collection of optical frames as having a “…classic feel with a modern sensibility.” We will, of course, be interested to see if optical frames continue to be a part of the collection and, if so, how they evolve in terms of design.

There seems to be an endless stream of fashion news about the Olsen Twins and, as always, you will get every scrap of it here. So be sure to stay tuned and stay in style!

Ashley Olsen Brands

About Ashley Olsen

Ashley Fuller Olsen (born June 13, 1986) is an American actress, fashion designer, producer, author, and businesswoman. She co-founded luxury fashion brands The Row, Elizabeth and James, and the more affordable lines Olsenboye and StyleMint with her twin sister Mary-Kate Olsen.

Mary-Kate Olsen Brands

About Mary-Kate Olsen

Mary-Kate Olsen (born June 13, 1986) is an American actress, fashion designer, producer, author, and businesswoman. She co-founded luxury fashion brands The Row, Elizabeth and James, and the more affordable lines Olsenboye and StyleMint alongside her twin sister Ashley Olsen. Olsen pursued acting independently as an adult until 2012.

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