Jessica Simpson’s New Bikini Collaboration

It is still cold and coats are still not optional, but songstress/celebrity designer, Jessica Simpson, has geared up for her Spring/Summer 2010 Collection, adding a swim wear line (read: bikini) to her principal label: Jessica Simpson. The celebrity entrepreneur collaborated with bathing suit purveyor, Red Carter, and also her mom, Tina.

“My mom is also a huge part of the line. We love working together from inspiration to final product—we touch each and every item. My spring collection was inspired by my favorite vacations and the jet-setting getaways I dream about.”

Jessica says that her swimsuit collection will be fun, flirty but still on the classic side of things.

Often criticized of her ‘weight problem’ due to her curvy bod, Jessica shares her beauty secrets to her fans:

“I really think the secret to beauty is confidence. If you are happy and find beauty on the inside, it will surely translate to the outside. And smile!”

The Jessica Simpson for Red Carter collection is priced between $49 to $100. You can get them at select Macy’s starting December 30. In the meantime, here are some weather-appropriate stuff from Jessica Simpson!

Jessica Simpson Gloves, $36

Jessica Simpson Virnica2 Boots, was $128.95 NOW $116.06!

Okay, we know the next item isn’t really blocking the cold, but it protects your belongings in the most stylish way.

Jessica Simpson Sasha Satchel, $108

Jessica Simpson Brands

About Jessica Simpson

Jessica Ann Johnson (née Simpson; born July 10, 1980) is an American singer, songwriter, actress, reality television personality and fashion designer who made her debut in 1999. Since that time, Simpson has made many recordings, starred in several television shows, movies and commercials, launched a line of hair and beauty products, and designed fragrances, shoes and handbags for women. She has devoted time to philanthropic efforts including Operation Smile and a USO-hosted tour for troops stationed overseas. She started the Jessica Simpson Collection in 2005.

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