Jay-Z launching Bella Roc

Jay-Z is launching a sister line for Rocawear called Bella Roc. This new limited-edition women’s line is targeted towards the grown and sexy older (25-45 year old) hip-hop generation.
Bella Roc is a premium brand and much pricier than Rocawear with pieces ranging from $125- $4000. I’m a fan of Rocawear and I expect this new line will be a perfect addition to the company, allowing the Rocawear brand to reach an even wider market. I’m excited to see what the line will look like.


Jay Z Brands

About Jay Z

Shawn Corey Carter (born December 4, 1969), known by his stage name Jay Z (formerly Jay-Z), is an American rapper, record producer, and entrepreneur. He is one of the most financially successful hip hop artists and entrepreneurs in America. In 2014, Forbes estimated Jay Z’s net worth at nearly $520 million. He is one of the world’s best-selling artists of all time, having sold more than 100 million records, while receiving 21 Grammy Awards for his musical work, and numerous additional nominations. Consistently ranked as one of the greatest rappers ever, he was ranked number one by MTV in their list of The Greatest MCs of All-Time in 2006. Three of his albums, Reasonable Doubt (1996), The Blueprint (2001), and The Black Album (2003), are considered landmarks in the genre with all of them featured in Rolling Stone‍ ’​s list of the 500 greatest albums of all time.

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