Not only swagger-jacking, an Icelandic fashion brand called E-label said that Beyonce actually stole their design for her new Fall/Holiday 2010 Dereon collection. Helba Hallgrimsdottir, one of the owners of the line stated:
“This is naturally huge and I am still half in shock. I didn’t twig straight away that this was her own label: I just thought she was wearing our leggings. It is practically just copy/paste.”
How “copy/paste” is it? Here’s a look of Beyonce’s steez in her new Dereon Fall 2010 lookbook, wearing the legging in question:
And this is the ‘original’ legging, designed by Icelandic designer, Asgrimur Mar Fridriksson.
Word is, last November Beyonce had bought exactly that pair of leggings from the E-label brand at a branch of Topshop in London. Heba said Beyonce’s E-label leggings were purchased from the Edit section of Topshop which is where you go if you want to find clothes from little-known labels.
When asked whether E-label has copyrighted its designs, Heba said they haven’t, but the wide media coverage of Bey getting her leggings at Topshop last year is evidence enough if they want to eventually file a lawsuit.
Er… doesn’t sound too strong a ground from where we’re sitting. But we’ll wait to see how things develop.