Supermodel. Victoria’s Secret angela. Project Runway host. Jewelry designer. You know who we are talking about, right? It’s Heidi Klum! In addition to all she’s got going on in her life, she’s adding a new project. We’ll be on the lookout for her new fragrance, which Heidi will be creating in partnership with Coty Inc. In case you haven’t heard of Coty Inc. before, it is the largest fragrance company in the entire world. The company has worked with stars such as Shania Twain, Faith Hill, and Jennifer Lopez on their signature scents. The name of the new fragrance? Heidi Klum Shine. Klum has been listed as one of the top earning models in the world and, in addition to being the face of Astor, which is a European cosmetics company, she’s just one step closer to making it to the top of that roster.
Ms. Klum has reportedly been working on this project for quite some time now. In fact, she has been quoted as saying that she didn’t think that her olfactory senses would ever recover because she smelled so many scents and scent combinations. But, it seems that all of her hard work — or, should we say, all of her nose’s hard work — is going to pay off. But there is still some work to be done. Heidi Klum Shine will not be available until the fall of this year.
Steve Mormoris, who is the senior vice president of Coty Inc., discussed Ms. Klum’s unique appeal and position in the market in a recent interview. “She is not just a supermodel or a celebrity,” said Mr. Mormoris, “she is also a businesswoman.” He also indicated that Heidi Klum Shine will be formulated to reflect all of Ms. Klum’s many facets and talents. We’ll be sure to keep an eye out for this one and report when it has hit the market