Kimora’s budget line has hit the JCPenney stores. “Fabulosity” is for the budget-conscious fashionista. It is similar to Baby Phat in sensibility but priced lower and so does not compete. Did Kimora hit or miss the mark with this line? JCPenney wants a piece of Target’s success in bringing high fashion designers to the masses and is remarketing its brand to younger, hipper consumers.
Kimora says “The Fabulosity girl is fun, fashionable and chic, but she doesn’t want to spend her last penny on something to wear,” Simmons said. “This collection is fashionable, but also affordable. The days of spending tons on clothes are gone — I mean, I still do it, but young girls can’t.”
To me I see a lot of Baby Phat’s signature look here, and if we can get it for cheaper that’s all good. But this line is aimed at a younger audience. Is this cool (or too hot) for preteens?