Diddy, the hip hop mogul who’s also known for his Sean John clothing line, just bought the lable Enyce from Liz Clairborne, for a whopping $20 million. Within the package, is RSRV, a higher-end brand from Enyce. The great thing about this is that we can expect lower-priced clothing with the same quality as celebrity designer Diddy’s other clothing lines. ““We’re going to retool and make it completely different from our Sean John line, which is still the mothership brand. But with respect to the economic conditions many face, this offers us the opportunity to supply a quality fashion brand at a lower price point.”
We are very glad to hear that, Diddy.
Sure the transaction just happened so there’s not much going on yet within the line, but we think it won’t hurt to take a peek on the current Enyce line. They’re pretty great as is anyway.
Enyce Devil Tee
Enyce Contemporary Diagonal Pieced Track Jacket
Enyce Contemporary Metallic Jeans
We sure can’t wait to see Diddy’s touch!
P. Diddy Brands
Sean John Unforgivable Woman by P. Diddy
Sean John by P. Diddy
Men's Clothing, Men's Furnishings
Sean John Empress by P. Diddy
DiddyBeats by P. Diddy
Sean John I Am King by P. Diddy
About P. Diddy
Sean John Combs (born November 4, 1969), also known by his stage names Puff Daddy, Diddy, and P. Diddy, is an American rap singer, record producer, actor, and entrepreneur. Combs was born in Harlem and grew up in Mount Vernon, New York. He worked as a talent director at Uptown Records before founding Bad Boy Records in 1993. He signed The Notorious B.I.G. and profited from the success of the artists he signed. He released his debut album No Way Out in 1997, which has been certified seven times platinum and was followed by successful albums such as Forever (1999), The Saga Continues… (2001) and Press Play (2006). In 2009 Combs formed the musical group Diddy – Dirty Money and released the critically well-reviewed and commercially successful album Last Train to Paris (2009).