Beyonce Feels the Heat in New Fragrance Ads

Since forty-nine out of our fifty states are currently buried in snow and ice (lucky Floridians!), it’s no wonder why we fashionistas are left longing for the sunny, hot days of summer. Simply put, we are tired of bundling up under parkas and scarves – even if they are the season’s “it” color or shape, and we are more than ready to break out our bright, summery beauty and fashion routines. Fortunately for us, our favorite glossy fashion magazines, like Glamour, ELLE and Vogue are on the same page with us (pun intended, there) – and have rolled out lots of warm weather inspiration in their February issues. We may be drowning in down and wool as we get ready for our Valentine’s Day dates and parties, but summer fashion and beauty ads provide a veritable light at the end of the tunnel!

Of the myriad sunny ads we’ve seen so far, we have to admit we’re loving Beyonce’s spread for her new fragrance, Heat Rush, best of all. Even though we haven’t taken a single whiff of the concoction yet, we’re already positive we’ll love it simply because of the summery tone of these photographs.

For years, Beyonce has practically written the style book for resort fashion, being snapped everywhere from Tahiti to St. Thomas with hunky hubby Jay-Z – and her Heat Rush photos only ad to her fashion accolades. Her perennially bronzed skin and sun-streaked, beachy hair simply scream summer – and we’re sure her fragrance will be just as bright.

Our favorite feature of the Heat Rush ads is Beyonce’s orange frock. We’ve seen every shade of orange – from rust to peach – walk down the runways for Spring and Summer 2011, and no one can make orange look quite as hot as Miss B. The halter straps and seaming details throughout the dress’s bodice are universally figure flattering. Chose a similar style, and there won’t be any need to hit the gym before hitting the sand this summer! So when you’re feeling frozen to the bone, steal some summer style from Beyonce and you’ll Heat up in no time!

Beyoncé Brands

About Beyoncé

Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, and actress. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group Destiny’s Child. Managed by her father Mathew Knowles, the group became one of the world’s best-selling girl groups of all time. Their hiatus saw the release of Beyoncé’s debut album, Dangerously in Love (2003), which established her as a solo artist worldwide; it sold 11 million copies, earned five Grammy Awards and featured the Billboard Hot 100 number-one singles “Crazy in Love” and “Baby Boy”.

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