It finally happened: Nicki Minaj announced her clothing line, which means she’s signed a deal with Sears Holdings and will be bringing her fashion line to Kmart and its affiliate website: ShopYourWay.com. Minaj will not be the only celebrity to work with the retailer, as Maroon 5 frontman, Adam Levine, has also signed up for the same deal. Levine will launch an apparel and accessories collection, which will be exclusively available at Kmart and ShopYourWay.com.
Nicki Minaj stated:
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S..”
If you’re following both artists on social media networks such as Twitter, Instagram, and Facebook, be prepared to see them blasting information, news, and latest releases from their clothing lines with K-Mart and ShopYourWay.com. Don’t worry, they will do it because it says so in the agreement.
Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings said:
“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Both clothing lines will be launched before the end of this year. Whose team are you on? Nicki’s or Adam’s?