Celebrity stylist and fashion designer, Rachel Zoe is ShoeDazzle’s newest chief stylist. Company co-founder Brian Lee tapped Zoe to help take ShoeDazzle to the next step. About the collaboration, Lee said to WWD:
“It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon. I don’t think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.”
Looks like ShoeDazzle’s customers love Zoe as survey results show 50,000 of the site’s regulars are willing to take Zoe’s style advice.
Rachel Zoe is also excited about the appointment, and about the fact that she’s going to give out advice on how to look good on a budget:
“We really live by the same mantra that everybody can have style and be on trend, take chances and luxury can be affordable. You don’t have to have massive budgets to look great. Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops.”
So, will you take Rachel’s style insights?