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Penelope Cruz, New Face of Loewe

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Looks like Agent Provocateur isn’t the only fashion house that has eyes for Penelope Cruz. The actress has been appointed by Spanish leather goods brand Loewe. Cruz has signed a lucrative three-year deal with Loewe, and from the looks of it, the brand’s bigshots are in love with not only her looks but also her work.

Stuart Vevers, Loewe’s creative director stated:

“Penelope is Spain’s most famous woman. For us to collaborate feels right and natural. I always start with the woman and a character. I find film very useful as a fictional character can be liberating creatively. Pedro Almodóvar’s work is a constant reference and Penelope’s characters in his films have often been an inspiration — the strength and complexity they have. I am a big fan of Penélope’s work.”

The first advertising campaign featuring Cruz will be shot by Mert Alas and Marcus Piggot and will be launched in spring 2013. Looking at Penelope and her creativity, we hope she’ll try to design a line for Loewe. Now THAT would propel her designer career into another level!

 

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