Finally something new from Rihanna other than her on-off love affair with Chris Brown. As you can see above, Rihanna gave a sneak peek of her creation for River Island. Do you like it?
The Bajan singer announced back in July 2012 that she would be collaborating with British high street brand River Island. She stated:
“I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
River Island CEO Ben Lewis is also thrilled about the collaboration:
“We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”
The collection will be launched in Spring 2013.