Demi Lovato has been announced as the 2015 Global Brand Ambassador for N.Y.C. New York Color. This is the first time ever that the brand has used a celebrity spokesperson. Her print ads for the cosmetics company are already appearing in Seventeen Magazine.
Twitter / @NewYorkColorCan
N.Y.C. cosmetics are sold in drug stores and superstores like Walmart. The brand emphasizes high color payoff at a low price point, perfect for Demi’s younger fans. Most items are priced between $2 and $5.
“I’m really excited to be partnering with N.Y.C. New York Color,” says Demi Lovato. “Their products make playing with different looks and trends fun, easy and affordable by all!”
The brand shared this behind-the-scenes video from Demi’s photoshoot.
“Shooting my first New York Color campaign has been really exciting because I get to play with all of the different looks. I get to play with the really amazing pigments…I just love the shoot,” says Demi.
Demetria Devonne “Demi” Lovato (born August 20, 1992) is an American actress, singer, and songwriter who made her debut as a child actress in Barney & Friends. In 2008, Lovato rose to prominence in the Disney Channel television film Camp Rock and signed a recording contract with Hollywood Records. She released her debut album, Don’t Forget, that September; it debuted at #2 on the US Billboard 200 and has been certified gold by the Recording Industry Association of America (RIAA) for sales of over 530,000 copies. In 2009, Lovato received her own television series, Sonny with a Chance. Her second album, Here We Go Again, was released that July and debuted at number one on the U.S Billboard 200, and it has been certified gold by the Recording Industry Association of America (RIAA) for sales of over 650,000 copies. Its title track became her first single to break the top 20 of the Billboard Hot 100, reaching number 15, and being certified platinum.