Following his rapper friends, Pharrell Williams enters the liquor business and pertners up with one of the world’s largest spirits maker: Diageo. The rapper/producer is launching the drink titled “Qream with a Q”, a new ultra-premium cream liquor.
It’s not Pharrell if there’s no artistic touches involved, therefore apart from deciding the taste, he’s also designing the bottle. Pharrell will also serve as the brand’s cultural ambassador, who designs the marketing and advertising campaign. And Ladies, “Qream with a Q” is mixed just for you. Pharrell stated:
“Qream was created for contemporary women who work hard and want to relax with friends at the end of the day. I want them to reward themselves ‘deliciously. Women make up half the population and Qream is about celebrating that power. To work with Diageo in bringing something original like Qream and the notion of delicious living to market has been a thrill.”
The delicious new beverage will come in two flavors: Strawberry Qream and Peach Qream. Will it sell? Judging by Diageo’s ongoing 50-50 collaboration with Sean “Diddy” Combs on Ciroc, it’s obvious that the beverage giant is not playing games. The brand chose Pharrell for a reason. Anna MacDonald, Director of Liqueurs Marketing at Diageo stated:
“Williams’ ability to interpret and deliver memorable experiences has the potential to allow Qream to become synonymous with women celebrating life with style, class and quality. We expect Pharrell Williams’ unique perspective, coupled with his alliance with Diageo, will help Qream set a new standard as the beverage women choose to honor themselves and their accomplishments.”
Do you want to try out Pharrell’s “Qream with a Q?”