Back in November, we reported that actress Penelope Cruz was tapped by Spanish fashion house, Loewe, to be the brand’s newest face. The Loewe ad dropped Tuesday on Loewe.com and Style.com. Cruz expresses her pride to be starring on the Spanish brand’s campaign:
“It’s a really, really Spanish brand. It has always taken inspiration from the Spanish tradition, Spanish culture and Spanish history. I’m really proud to be working with a brand where everything’s done here and almost everybody is Spanish.”
Shot by Mert Alas and Marcus Piggott, art directed by Riccardo Ruini and styled by Joe McKenna, the ad was set at the Palacio Marqués de Villafranca in Madrid. In the ad, Cruz features Loewe’s Amazona bag, originally created in 1975 and also one bag from Loewe’s Paseo line.
Looks like a good start for the three-year deal between Cruz and Loewe. What do you think of the ad? We think Penelope looks gorgeous!
Image via Loewe.com