L’Oréal Paris appointed its new spokeswoman for an upcoming anti-aging skincare line called Cellular Renaissance: Julianne Moore. The actress said she’s been a loyal L’Oréal user, and that she wants to share the brand’s universal appeal across ages and ethnicities.
“I’m an actual user of the brand and it’s hard not to be. Every modern woman shops everywhere for beauty, but for me it’s mostly the airport or the drugstore. It’s nice to be promoting something that is accessible to everyone.”
Karen Fondu, president of L’Oréal Paris USA said that Moore is:
“an inspiration to women all over the world. She is undeniably one of the most accomplished women of her time — an award-winning actress, children’s book author and supporter of several philanthropic efforts close to her heart. Julianne is the perfect addition to our family of spokespeople.”
Moore, who’s of Scottish descent, is no stranger to beauty regimens:
“My mother was from Scotland and had very fair skin. She wouldn’t allow us to go in the sun,” She also gave a tip to her fans to always use a washcloth to cleanse the face. “It’s an old-fashioned beauty tip for exfoliating.”
Moore is also said to be representing hair color products from L’Oréal, however the brand won’t disclose the line just yet.
Congratulations for the new appointment!