Victoria Beckham’s DvB Line Dropped From U.S. Stores

Victoria Beckham’s line of jeans, DvB has been dropped from a number of stores in the United States including Fred Segal and Kitson.

The reason: they claim Posh Spice has failed to promote the line and as a result, it has experienced poor sales. The owner of Kitson said “We asked her PR people so many times for her to appear but she didn’t. Celebrity lines are no different from an album or music tour. They have to be promoted to sell.” Well, he isn’t lying.

Victoria Beckham Brands

About Victoria Beckham

Victoria Caroline Beckham (née Adams; born 17 April 1974) is an English businesswoman, fashion designer, model and singer. In the late 1990s, Beckham rose to fame with the all-female pop group Spice Girls and was dubbed Posh Spice by the July 1996 issue of the British music magazine Top of the Pops. After the Spice Girls split, she was signed to Virgin Records and Telstar Records and had four UK Top 10 singles. Her first release, “Out of Your Mind”, reached Number 2 in the UK Singles Chart.

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