Victoria Beckham’s DvB Line Dropped From U.S. Stores

Victoria Beckham’s line of jeans, DvB has been dropped from a number of stores in the United States including Fred Segal and Kitson.
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The reason: they claim Posh Spice has failed to promote the line and as a result, it has experienced poor sales. The owner of Kitson said “We asked her PR people so many times for her to appear but she didn’t. Celebrity lines are no different from an album or music tour. They have to be promoted to sell.” Well, he isn’t lying.

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