The Simpson Sisters’ Stylish New Project

The Simpson Sisters’ Stylish New Project

If you’re a frequent visitor, you know how much we adore Jessica Simpson. Not only is she a fearless fashion industry powerhouse, but she also happens to be our favorite champion of body confidence in all of Hollywood. The gal hails from Texas, and has always been proud of her larger than life heels, hair and curves. She’s a real woman who has certainly taken more than her fair share of punches in the press, and has never let a nasty headline define her. Instead, she uses her naysayers as motivation to grow her Jessica Simpson Collection empire, which continues to sell out season after season. But in all of our gushing over Jess, we almost forgot about her stylish sis, Ashlee, who captivated fans back in 2005 with mega hits like “Shadow” and “Pieces of Me.” Fortunately for lovers of fashion, the two gorgeous siblings are finally teaming up on a new fashion venture, which is slated to hit stores this fall.

The collaborative line will be an extension of the Jessica Simpson Collection brand, but will focus on tweens and teens. Jess and Ash will serve as co-creative directors on the project, and this marks their very first collaboration on a fashion line. Whether the collection will have a separate name separating it from Jessica’s mainstream label is still unknown, but one thing is for sure – both women are excited to finally be working together. In fact, they are voraciously defending their new gig, even in the face of particularly mean industry insiders who are claiming Ashlee just wants a piece of the “Jessica Simpson Collection pie.” Maybe we’re biased, but we love the stylish sisters, and agree with Jess when she told Women’s Wear Daily, “I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”

The tween line of apparel and accessories is slated to include everything from sportswear and active wear, to denim and shrunken knits, all laced with the Simpson sisters’ signature stylish edge. We’re no tweens, but we’re actually interested in checking out the finished products when they hit department stores in a few months. What about you?

Jessica Simpson Brands

About Jessica Simpson

Jessica Ann Johnson (née Simpson; born July 10, 1980) is an American singer, songwriter, actress, reality television personality and fashion designer who made her debut in 1999. Since that time, Simpson has made many recordings, starred in several television shows, movies and commercials, launched a line of hair and beauty products, and designed fragrances, shoes and handbags for women. She has devoted time to philanthropic efforts including Operation Smile and a USO-hosted tour for troops stationed overseas. She started the Jessica Simpson Collection in 2005.

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