Mary-Kate and Ashley Olsen started out with a tween empire worth $1 billion. Now they’re setting their sights on the grownup world, starting with their first love for fashion.
The Olsen twins have created a fashion jewelry collection through Robert Lee Morris under the brand Elizabeth and James.
“We’ve always done our own thing and sometimes people appreciate it or they don’t, or it’s shocking or it’s not,” said Ashley, who the night before being interviewed appeared in New York at the Council of Fashion Designers of America Fashion Awards draped in an oversize black Calvin Klein Collection suit. “We don’t follow the trends of other people. We’ve never had stylists, we do our own thing. So when you find individuals like that, especially in the fashion industry, people pay attention. Whether they agree with it or not is a different story.”
“We both have a love for accessories and they’ve always been important to us from Day One,” Mary-Kate said. “They can help make an outfit or make you feel different. Maybe a ring brings you good luck, or you got it as a present and it means so much to you. It’s a feeling that you get when you put on something that is special.”
Hitting stores in September, Robert Lee Morris for Elizabeth and James consists of 80-plus styles, including thick metal cuffs and rings, earrings and necklaces accented with turquoise beading, crosses and daggers. The collection is meant to be mixed and matched and retails from $65 to $700.
“We liked the idea of having playful elements along with timeless and ageless pieces,” Ashley said. “The symbols are attachable and you can take the jewelry and make it your own. There are solid silver and gold pieces to wear forever and comfort pieces that you’ll put on and wear everywhere.”
The Olsen twins have been super successful marketing to little girls into dolls… nowadays they’re known for celebrity drama and kooky getups. Do you think they’ll be able to sell grownups on a jewelry line?