That’s Rocawear And These Are Our Editor’s Picks!

Summer is here and our friends at Rocawear launched the brand’s newest campaign now, bringing Rocawear closer to the masses.  Great news for us, Ladies, because if you’ve been thinking that Rocawear is a total urban and hip hop clothing brand, this year it’s moving closer to the mainstream.

Jay-Z, owner of Rocawear stated:

“We are a great American brand. We don’t envision ourselves as an urban brand or streetwear brand. We wanted to show people how we’ve evolved and repositioned ourselves, without abandoning our original DNA.”

Rocawear taps artists, musicians, poets and a troupe of fleet-footed double-dutch jumpers to show the brand’s evolution. Regarding the culture that is not anymore segmented, Jay-Z stated:

“It’s all walks of life. When I played the Glastonbury music festival people said a hip-hop artist couldn’t play a rock festival. But culture isn’t segmented like that any more. There’s so much cross-pollinization and the same thing is true for clothes.”

And here are our editors’ picks from Rocawear to brighten up your summer days:

Forever Roc Romper, was $89, now $41.99

Forever Roc Romper, Plus Size, was $79, now $30.99

Jay Z Brands

About Jay Z

Shawn Corey Carter (born December 4, 1969), known by his stage name Jay Z (formerly Jay-Z), is an American rapper, record producer, and entrepreneur. He is one of the most financially successful hip hop artists and entrepreneurs in America. In 2014, Forbes estimated Jay Z’s net worth at nearly $520 million. He is one of the world’s best-selling artists of all time, having sold more than 100 million records, while receiving 21 Grammy Awards for his musical work, and numerous additional nominations. Consistently ranked as one of the greatest rappers ever, he was ranked number one by MTV in their list of The Greatest MCs of All-Time in 2006. Three of his albums, Reasonable Doubt (1996), The Blueprint (2001), and The Black Album (2003), are considered landmarks in the genre with all of them featured in Rolling Stone‍ ’​s list of the 500 greatest albums of all time.

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