Olsenboye’s Upcoming Fall 2010 Collection

Mary Kate and Ashley Olsen are on top of everything fashionable these days, not just from their previous line, Elizabeth and James, but also with their JC Penney exclusive juniors line, Olsenboye.  Just in time for back-to-school shopping, Olsenboye recently announced their upcoming Fall 2010 Collection.  The teaser video was shot in London, and we can say they look fabulous!  Here are some stills from the vid:

Olsenboye’s London-based models, Esme, Alice and Maria, show their hometown to Olsenboye’s fans through movies, London-inspired music, blog posts and super fun pictures. Various locations became the backdrop of the promotional teaser video i.e. Trafalgar Square, one of the world’s most famous landmark full of exciting art which also celebrated Olsenboye’s inspirations.

Olsenboye London – Trafalgar Square from Andrew Simkiss on Vimeo.

Ashley Olsen Brands

About Ashley Olsen

Ashley Fuller Olsen (born June 13, 1986) is an American actress, fashion designer, producer, author, and businesswoman. She co-founded luxury fashion brands The Row, Elizabeth and James, and the more affordable lines Olsenboye and StyleMint with her twin sister Mary-Kate Olsen.

Mary-Kate Olsen Brands

About Mary-Kate Olsen

Mary-Kate Olsen (born June 13, 1986) is an American actress, fashion designer, producer, author, and businesswoman. She co-founded luxury fashion brands The Row, Elizabeth and James, and the more affordable lines Olsenboye and StyleMint alongside her twin sister Ashley Olsen. Olsen pursued acting independently as an adult until 2012.

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