Been a long time since we last hear about pop star Madonna in the fashion business, and finally she decided to go retail. Madge teams up with Iconix Brand Group Inc. and formed a joint venture called MG Icon LLC, which will kickstart multiple fashion-related projects to retailers across the US of A and around the world. Expect to see a juniors’ line called “Material Girl” in Macy’s which will be launched in August. Madonna gave a brief statement:
“Joining forces with Iconix to bring my fashion ideas to consumers is very exciting for me. I look forward to working closely with Neil and his team to create and translate my vision and ideas for MG Icon.”
Madge would not only be tending her fashion line, she’s also open to endorse other Iconix brands such as Ed Hardy or Danskins.
The Material Girl clothing line that’s aimed for 13 to 25 year olds will consist of apparel, footwear, handbags and jewelry, with prices ranging from $12 to $40. In 2011, the brand is projected to expand into beauty and fragrance. Madonna’s daughter, Lourdes(13), is the muse of the line, a source of inspiration for what’s about to come.
Here’s to hoping that there will be no cone-shaped bustiers. What do you think about Madge’s new venture?