Rap pioneer LL Cool J takes a stab at the fashion industry with his upscale urban inspired Todd Smith fashion collection. A fashion trendsetter himself I’m sure the line will reflect his personal street style with a modern twist.
To kick off the launch of Todd Smith LL will be touring retail venues making in store appearances to promote the collection. Knowing his celebrity following retailers have rushed to place orders for the clothing line that is now available in select Macy’s and specialty stores.
Here is a video of the in store signing: