Sad news for J. Lo fans today as the singer pulls the plug on her contemporary sportswear brand, Sweetface, after six years in business. WWD reports that the label’s last collection, Spring 2009, is in stores now, but there won’t be any further shipments.
The company stated:
“In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,”
There’s no word on when the relaunch will take place. As Sweetface shuts down, the only clothing line remaining for J.Lo in the U.S. are JLO by Jennifer Lopez branded costume jewelry, which you can still find at Macy’s and the brand’s shoe line which is carried by Victoria’s Secret catalogue. If you’re a fan of J.Lo’s fragrances, worry not because the company is doing really well with fragrances and even plans to launch a seventh fragrance later this year.
See J. Lo’s glowing Glow Fragrance
Jennifer Lopez Brands
Wild Glow by Jennifer Lopez
JLO for Yamamay by Jennifer Lopez
Intimates & Swimwear
Miami Glow by Jennifer Lopez
Glowing by Jennifer Lopez
Live Luxe by Jennifer Lopez
About Jennifer Lopez
Jennifer Lynn Lopez (born July 24, 1969), also known as J. Lo, is an American actress, author, fashion designer, dancer, producer, and singer. She became interested in pursuing a career in the entertainment industry following a minor role in the 1986 film My Little Girl, to the dismay of her Puerto Rican parents, who believed that it was an unrealistic career route for a Hispanic. Lopez gained her first regular high-profile job as a Fly Girl dancer on In Living Color in 1991, where she remained a regular until she decided to pursue an acting career in 1993. She received her first leading role in the Selena biopic of the same name in 1997. Lopez became the first Latina actress to earn over $1 million for a role the following year, with the film Out of Sight. She ventured into the music industry in 1999 with her debut studio album, On the 6.