Diddy might be an hour late to the unveiling of his new perfume’s “I Am King” billboard unveiling, but he got the right timing in launching the anticipated new scent. “I’m only about five minutes late because I was running around and spraying people,” he said. The gigantic billboard is up at Times Square, and looks like as if The King is watching over us. Diddy made it clear that the name of the scent is not about him but rather a statement about all men and self-empowerment. Diddy’s statement regarding this:
“It’s about empowering men to be responsible. When I was growing up, my grandmother would always say to me, ‘You are what you say you are’.”
Diddy dedicated this scent to all the “kings and queens out there”, as he mentioned President-elect Barack Obama, Muhammad Ali and Oprah Winfrey. His true Obama-fan persona said, “Obama has raised self-esteem in all communities. If you work hard, you can be anybody you want to be, and if you have faith, nothing can stand in your way,” he said. The fragrance is available HERE.
Sean John I Am King fragrance
Well before emerging a true KING, we got some swags fit for kings from Diddy’s Sean John collection. As you know, you gotta look good to feel good, and when you feel good, you’ll do good.
The S. Combs Trench Coat
Lydon Sweater Hook Up Jacket
Leather Luxury Blazer.
P. Diddy Brands
Sean John by P. Diddy
Men's Clothing, Men's Furnishings
Sean John Unforgivable Woman by P. Diddy
Sean John Unforgivable by P. Diddy
Sean John I Am King by P. Diddy
Sean John Empress by P. Diddy
About P. Diddy
Sean John Combs (born November 4, 1969), also known by his stage names Puff Daddy, Diddy, and P. Diddy, is an American rap singer, record producer, actor, and entrepreneur. Combs was born in Harlem and grew up in Mount Vernon, New York. He worked as a talent director at Uptown Records before founding Bad Boy Records in 1993. He signed The Notorious B.I.G. and profited from the success of the artists he signed. He released his debut album No Way Out in 1997, which has been certified seven times platinum and was followed by successful albums such as Forever (1999), The Saga Continues… (2001) and Press Play (2006). In 2009 Combs formed the musical group Diddy – Dirty Money and released the critically well-reviewed and commercially successful album Last Train to Paris (2009).