Diddy might be an hour late to the unveiling of his new perfume’s “I Am King” billboard unveiling, but he got the right timing in launching the anticipated new scent. “I’m only about five minutes late because I was running around and spraying people,” he said. The gigantic billboard is up at Times Square, and looks like as if The King is watching over us. Diddy made it clear that the name of the scent is not about him but rather a statement about all men and self-empowerment. Diddy’s statement regarding this:
“It’s about empowering men to be responsible. When I was growing up, my grandmother would always say to me, ‘You are what you say you are’.”
Diddy dedicated this scent to all the “kings and queens out there”, as he mentioned President-elect Barack Obama, Muhammad Ali and Oprah Winfrey. His true Obama-fan persona said, “Obama has raised self-esteem in all communities. If you work hard, you can be anybody you want to be, and if you have faith, nothing can stand in your way,” he said. The fragrance is available HERE.
Well before emerging a true KING, we got some swags fit for kings from Diddy’s Sean John collection. As you know, you gotta look good to feel good, and when you feel good, you’ll do good.