Hills star Heidi Montag launches HeidiWood by Anchor Blue. Well not really her own line, but she is going to be part of the design direction for LA boutique Anchor Blue. Not like most celebrity clothing line owners Heidi has actual experience in fashion design. She spent a year in Italy studying apparel design while in college.
Heidi’s casual jeans and t-shirts will be sold for $10-$60, while Lauren‘ s jersey dresses and tops go for as much as $80-$170 and will be available later on this month at Anchor Blue in Los Angeles.
Heidi Montag Brands
Heidiwood by Heidi Montag
Handbags, Women's Clothing
About Heidi Montag
Heidi Blair Pratt (née Montag; born September 15, 1986) is an American television personality, singer, fashion designer, and author. Born and raised in Crested Butte, Colorado, she befriended Lauren Conrad in 2005. In 2006, Montag came to prominence after being cast in the MTV reality television series The Hills, which chronicled the personal and professional lives of Conrad, Montag, and friends Audrina Patridge and Whitney Port. During its production, she briefly attended the Fashion Institute of Design & Merchandising and was employed by event planning company Bolthouse Productions. As the series progressed, Montag began dating fellow cast member Spencer Pratt, which ultimately ended her friendship with Conrad. Their ensuing feud became the central focus of the series, and was carried through each subsequent season.