Beyonce Dereon Fall 2010 and Heat Campaign: Hotness

Apparently Beyonce has a very tight schedule these days, not because she has to perform around the world, but for photoshoots. The girl is the face of her own clothing and lifestyle brand, Dereon and House of Dereon.  Yesterday Beyonce launched the Dereon Fall 2010 ad where she took ‘edgy’ to the next level.  Sister Solange Knowles might not be feeling the line too much, but after seeing this side of Sasha Fierce, we wonder what her comments are.

And here’s the video campaign:

Today we’re pleasantly surprised by Beyonce’s newest photoshoot for her House of Dereon bedding line. She left Sasha Fierce and brought Beyonce’s sophisticated air… between the sheets.

And Beyonce brought her sultry self again for her fragrance’s ad: Heat.


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About Beyoncé

Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, and actress. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group Destiny’s Child. Managed by her father Mathew Knowles, the group became one of the world’s best-selling girl groups of all time. Their hiatus saw the release of Beyoncé’s debut album, Dangerously in Love (2003), which established her as a solo artist worldwide; it sold 11 million copies, earned five Grammy Awards and featured the Billboard Hot 100 number-one singles “Crazy in Love” and “Baby Boy”.

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