If you’re not familiar with the number 1 juniors line in the United States than you have probably been laying under a rock somewhere. Kimora Lee Simmons has one of the most successful celebrity clothing lines ever. It’s ironic considering the label started as a small offshoot of urban menswear brand Phat Farm. Baby Phat eventually overshadowed Phat Farm by Kimora’s clever marketing using herself and her luxe lifestyle as the brand’s image.
There is no written formula for starting a clothing line, but Baby Phat has done it and continues to do it well. The signature cat logo that adorns most of its garments that are available everywhere from your corner boutique to major department stores including Macy’s. The line consist of t-shirts, sweaters, Juicy Couture-like sweat suits, jeans, and denim.