Jessica Simpson to Launch Maternity Line


It’s no secret that Jessica Simpson has her own clothing line, a pretty successful one, in fact. We’ve been a fan of her fun colorful designs for a very long time.

It looks like the new mom didn’t waste much time after giving birth to her daughter, Maxwell Drew, before continuing her business. The master licensee of the Jessica Simpson Collection, Camuto Group, has signed a deal with Destination Maternity to design, produce, and distribute the Jessica Simpson Maternity line. Simpson is excited about the news:

“I’m [pleased] to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great. You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

Turns out that Destination Maternity has been eyeing Simpson since the news first broke that she was pregnant. Chris Daniel told WWD:

“It was a natural for us. She’s very well known for style and fashion and the great work she’s been doing growing her brand with the Camuto Group.”

Jessica Simpson Maternity Line

Image: courtesy of Destination Maternity


The line consists of comfy leggings, tops, maxi dresses, jackets, blazers, and sweaters. With prices ranging from $36 to $69, we think it’s pretty affordable. The collection will be available this fall in over 700 retail locations.

If you can’t wait for the maternity line, here are some of Jessica Simpson’s designs that will surely fit women of all sizes. You know what we’re talking about… BAGS!

Jessica Simpson Bon Voyage Satchel

Jessica Simpson Bon Voyage Satchel, $98

Jessica Simpson Rebecca Shopper

Jessica Simpson Rebecca Shopper, $98

Jessica Simpson Brands

About Jessica Simpson

Jessica Ann Johnson (née Simpson; born July 10, 1980) is an American singer, songwriter, actress, reality television personality and fashion designer who made her debut in 1999. Since that time, Simpson has made many recordings, starred in several television shows, movies and commercials, launched a line of hair and beauty products, and designed fragrances, shoes and handbags for women. She has devoted time to philanthropic efforts including Operation Smile and a USO-hosted tour for troops stationed overseas. She started the Jessica Simpson Collection in 2005.

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