Monster partnered with basketball player Yao Ming to release the Yao Monster collection of electronics which were primarily sold in China. The range included speakers, Beats By Dre headphones, cables, and cases.
“Whether it’s a headphone, a bag or a music player, today’s products are not just about usage. A person’s choice also represents their style and the kind of life they want to live. Yao Monster products will be different from any existing consumer electronics products and will be designed to impact they way we relax, how we exercise, and how we inspire ourselves. They will bring people more real enjoyment in life, and let them feel the incredible excitement of a fusion of technology and life.” – Yao Ming